Look, we get it. Part of that, Im sure, is the isolation that many are experiencing. It has success written all over it. A few months ago, someone here in the rain inspired me to write a set of 3 real estate letters you can use to "win friends and influence people" in your business community - and thus expand your sphere of influence. How low interest rates are and what a great time to buy it is? There are a lot of questions that we have the ability to address for our clients. Now that you know you DO have a sphere of influence, lets take a look at whos in it. We focused on and marketed to the people we knewthe mets in our database and it was amazing the volume of transactions we started doing right out of the gate! They may even have some great content ideas. The COVID-19 pandemic has changed our lives, our routines, and the way we do business. Even though this is a great tool for staying in touch with family members and friends, this is also an essential business tool that you have to use. You heard that right. I just can't do YAY ME! are great for staying top-of-mind. You Are Truly "Above The Crowd!". Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. I just received the Top Producer award for my Brokerage's midtown branch for 2010 production - it was a total surprise at our February awards banquet. Here at Icenhower Coaching and Consulting, our coaches are telling our clients to shift. that are written by the members of this community. You dont have to be a suited-and-booted business exec to have a great network. It can be easy to make mistakes along the way, but with the right mindset and a willingness to, Read More What I Would Do If I Started My Real Estate Business Over AgainContinue, As a real estate agent, finding new leads and potential clients is an essential part of your job. There are a lot of ways you can grow your sphere of influence including networking with other people, taking advantage of social media, and going out of your way to help other people who are in your sphere. Brian Icenhower of The Real Estate Trainer has a great tip. (One of my recent clients almost got badly burned by an inflated zestimate!). forcing real estate professionals to pivot, people are more receptive to phone calls now since the COVID-19 crisis began, Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Inman News Puts Spotlight On Brian Icenhower: Provide Value and Save Your Brokerage Or, Find a New Job., Instagram Story Ideas for Real Estate Agents. Hi Jennifer, Interesting concept and comment thread. Your newsletter list is also a great place to find referrals. Great way to phrase the letter - saying thanks to the client is always a must! But I've done my own Yay-ME's thruout the years - here are some examples of mine (and others I've helped create them): 1. Here are a few authentic scripts for. 5 ways real estate agents can build their sphere of influence with social media | Paradym A real estate agent's sphere of influence is one of their most important assets. Now you take your scrubbed list upload them to an email marketing program. Jason and his team take a letter of the alphabet each week and call the SOI contacts accordingly. This week I had the pleasure (and total surprise) of winning an award from RE/MAX for 2010! The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. And yes, for years they have been. Its good to get a phone call from someone who is just calling to check in. Many agents stay surface level and dont think about the personal touches or special things they can reach out to people in their sphere for. Next, you can run those emails through a scrubbing service. You now have a friend in real estate. This is a great way for you to demonstrate that you are knowledgeable about the local area. In this article, we are going to discuss how you can: Take a look at the strategies below, and learn more about how you can use them to improve your own real estate sphere of influence. Inventory is at a record low, interest rates are in the toilet, and there are many people who are looking to buy a home right now, particularly those who were not able to purchase a home in 2020 due to the coronavirus pandemic. There are 3 primary ways to get your name out there. Just never, ever assume. Build and Maintain Your, Read More 25 Tips To Create The Ultimate Real Estate Listing PresentationContinue, Starting a real estate business from scratch can be a daunting task. If you dont already have a strong following, send a quick email to your SOI inviting them to connect on Snapchat to see behind the scenes updates from your adventures in real estate. The art of the personal written word is dwindling. And time is something busy agents are short on. Its Brian Icenhower. If people are always seeing you on Facebook, Instagram, etc., youll likely be the first one they think of when they, or anyone they know, is ready to buy or sell. Wonderful idea Jennifer and a wonderful post, and some great comments! Save my name, email, and website in this browser for the next time I comment. Of course, if you do happen to be in need of an agent to help you purchase or sell a home, Id love to be that agent. Pro Tip for LinkedIn: Try posting one LinkedIn article a week on a broad real estate topic that will be helpful for the majority of your contacts. Howd you get into it? If you are a seasoned real estate agent, then you know who is most impressed by your work. Take our customer, Justin Seeby for example. Then, you may want to share information you learn in these business journals with your potential client. Offer something of value. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. I've been featured from time to time on the local news or in the paper, so I always send out notices with links. You need to take a look at the people you are connected with on social media. What's the reason you're reporting this blog entry? Its our nature to judge one another and decide how much trust to afford each and every other human we meet. Is there anything I can do for you?. The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. Your Name 321 Smith Road Boston, MA 02201 555-555-5555 Email Address. Their new listing or recent sale? Or, you may want to rent out a special menu for the evening. ), And lets face it. When you target through every channel like this, you are in your SOIs brain. It is so easy to get caught up in the bright and shiny and different methods of lead generation. . Why am I sharing this wonderful news with you? If you like the SOI/geographic farm script above, youll love our other real estate email templates. Still not sure how to write it? make an informed decision when buying or selling a house. And heres where you apply this knowledge to making your phone calls. Featured at one of my favorite groups at AR short simple and to the point not to mention very different. I've written about this concept once or twice or a dozen times - see the list below for related blogs. You didnt think we were going to let you off the hook, did you? But, Read More How Email Marketing Changed My Real Estate Business Forever (DO THIS)Continue, Would you like to sell an additional four to six homes a month? For many, leads are drying up a bit, so you may be feeling a little stuck. But if for some reason you decide that youd rather not receive these updates, you can unsubscribe yourself or just simply reply to an email and well discontinue it for you. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. Set aside an hour a day to engage with your SOI on your social media network(s) of choice chances are youre already doing this. Phone: 205-263-9600 document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. What We'll Cover Housing Market Statistics 1. This is the foundation of reviving your database and re-engaging your people. Jennifer - I really needed to read this!! Its easy to neglect these tasks if you dont have a contact plan in place. Eliminate those distressing gaps in income - stay in front of prospects and assure a steady income stream by using professionally written real estate letters. Once everyone in your SOI knows you sell real estate, youll start seeing the referrals coming in. This raving fan then tells their close connections about you which in turn builds your sphere of influence. Focus on the social media sites where most of your SOI connections are, and the ones you already love and use regularly. Dear (Name), How are you? Send out mailers to your sphere, or use a specialized advertising tool, like Adwerx to increase your online visibility with this particular group. Almost every CRM has a Listing E-Alert tool now. Smart real estate agents know that there is a lot of money to be made in giving away something for free. In light of all the economic fallout from the COVID-19 crisis, everyone has thought about their finances and is concerned to some extent. That's a good letter! Do you have something you could YAY-ME about to your sphere? Together, we can make this year your best yet! If so, just be a little more intentional whenever you log on. (MAKE SURE your contact deets are in your profile!). These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them Send out a simple four by six postcard. If you use the MLS for your Listing E-Alerts in this traditional way, you have to manually input every single person in your database. (to "celebrate" a newer agent's reaching a milestone in their career in this tough market. There are a gazillion things you can write to your SOI about that won't come across as pitchy, pushy or just ho-hum. It is important for you to stay connected with your real estate clients. The idea of condensing all your personal relationships into a spreadsheet summed up by a 3-letter acronym sounds cold at best, immoral at worst. Gratitude is the best way to get more of what you want. Guess what? A simple email newsletter is an easy marketing tool that may help you decide who to call first if your SOI list is sizable. 3. When you contrast using the MLS for your Listing E-Alerts with using your own agent website for Listing E-Alerts, you can see some pros and cons. Working your real estate sphere of influence takes far more time than money, at least in the beginning. There are so many ways for real estate agents to generate business. I especially liked your photos of the latest outing you had at Russian River. In real estate, you have to develop a strong relationship with the buyer or seller. You can collect those business cards virtually if you want them. Love your ideas and thanks for the inspiration. Theyre a light-hearted, non-pushy way to stay in front of people. Berkshire Hathaway HomeServices Century 21 Coldwell Banker . If you happen to get a very big deal with the help of someone else, you may want to reward them with a special gift. And that's an uncomfortable idea for many of us. But, I thought, no better time than right now. And if youre still hesitating to reach for the phone, consider this: In our post-2020 world, the real-time, personal connection available by phone may be preferred over the convenience of email.. I'm a big fan of communicating with one's sphere of influence (SOI) via the written word - with the caveat that those written words are YOUR written words, not some words written by someone else who doesn't know you! Use this real estate letter template to introduce yourself to a particular neighborhood or community group, using as much relevant expertise or information as possible. Unlike Twitter, Pinterest will keep driving traffic to your website. So, youve sent out an email newsletter. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. And thats an uncomfortable idea for many of us. This traditional use of the Listing E-Alert tool is a great value add to your clients. The bulk of our business comes from referrals so wed really appreciate it if youd keep us in mind. Add your signature and contact information including your location. But how many agents actually take that advice? Crafting personalized real estate letters to send to your sphere of influence so that you can get real estate referrals That's an example of the real estate letters you might send to previous clients. Another excellent post. So whether you're curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. If theres one SOI pro tip that bears repeating, its this: Never assume. Sphere of Influence: Definition and Example Written by: Andrew Helling Last updated: November 3, 2022 In the real estate industry that utilizes word of mouth marketing, an agent's Sphere of Influence is extremely important. (even though some agents love getting their francise awards) I like to write about what makes my clients happy. All that I need from you is to verify that I have the correct home address and email address for you. Any new listings that come onto the market will be instantly emailed to your buyer. At least if you sold them a house, you will for sure have their mailing address! Congratulations, Lori! Ive helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. Fear of failure, rejection, the phone there are some very real mindset obstacles keeping them from their #1 source of free leads and MASSIVE revenue potential. You have family, friends, old schoolmates, previous business associates, soccer buddies, and more. The cost is low sometimes just $5 a day when you run these ads, and its being shown to people that are already in your database. In addition, it might backfire and cause them to never call on you. A lot of people are home and answering their phones right now and youre coming from contribution to see if there is anything you can for them. which can start up a whole bunch of conversations so that's definitely something to consider Brenda - thank you so much! It is such a surprise when someone takes the time to send a note that is personal. Because, without you putting your faith and trust in me last yearwell, I wouldn't be writing this email at all! We have all been there. The rags-to-riches real estate mogul emigrated to the US in 1986, knowing literally no one and went on to become one of Americas top agents and the king of real estate referrals. In 2012 he shifted his focus to work exclusively with real estate agents, helping them dominate listings in geographic farming, past clients, and commercial properties. I think I would prefer that over an e-mail. You are coming from contribution and showing them you care right now, especially with all that is going on during the COVID-19 crisis. It's helpful to the recipient and offers them something of value, INFORMATION. And who doesnt love a bottle of wine or box of chocolates? If you choose to implement AI, you may need to upgrade a pay a small fee through your CRM. You need to make sure you take full advantage of this tool by maximizing the reach of your digital marketing campaign. Just make sure you ask for permission first (theres nothing more annoying than getting an email you dont remember signing up for, right?). Real estate letters to clients samples help with R. But, consider this: Agents making more than $100,000 a year told the NAR that they got nearly one-third of their business from referrals from past clients. It could literally lose you millions. This post details 25 steps you can take to prepare for your presentation and give you the confidence you need to make the best impression. There are helpful scripts for each of these uses these are the real estate templates weve promised keep reading! Save my name, email, and website in this browser for the next time I comment. Love it or hate it, email cannot be ignored. Script #1 - Recent Clients & Professional Connections, I hope all is well! 2023 ActiveRain, Inc. All Rights Reserved :) homeFair Housing: Fair Housing and Equal Opportunity, The Flooring Girl & Blog Stylist -Dynamo Marketers, Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos, Lizette Realty - Richmond KY - Lexington, KY, Lizette Realty, Lexington KY MLS - Kentucky Homes, CEO/Owner/Team Leader/Keller Williams Executives Realty LLC - Highlands Ranch, CO, Real Living / Home Realty - Owensboro, KY, Owensboro KY Real Estate -270-903-2167 Homes, Cond, Quicksilver Real Estate Solutions, LLC - Portland, OR, Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY, Prudential Lancaster Real Estate - Lancaster, PA, Integrity Real Estate Services 116 SE AVE N, Idabel, OK 74745 - Idabel, OK, BS Ed, Integrity Real Estate Services -IDABEL OK, Cary Property Pros - 4 Sale Realty, Inc. - Crystal Lake, IL, Cary Property Pros. Here is how to create an audience. Now, your phone call list is much more manageable. Most CRMs make it easy to set up email drip campaigns to go out to relevant segments of your list (in Follow Up Boss we use Action Plans to help keep it simple). Once that done, we can move on to what kind of value we can provide our SOI with to continue to keep in touch and keep them engaged. This includes online leads that theyre buying, and expired listings, FSBOs, circle prospecting, etc. I bet you do want to share some ideas? These could be people who know a lot of homeowners, such as roofers or maintenance pros, they could be the heads of your kids PTA, or even just the natural extroverts in your friend and family circles. Pay Special Attention to Those Who Matter Most, 5. But this mock call with Jason Shinpaugh from Placeforsale.com is a shining example of how to do it right. If the thought of nurturing every contact in your SOI from your babysitter to your great aunt gives you anxiety, never fear. Then, you used that data you collected from that marketing email to narrow your list of phone calls to make. With all the talk about working your sphere of influence, 88 programs, organizing a million mailers, spending nights and weekends networking or prospecting, etc., it can be easy to fall into the belief that growing your sphere of influence is hard, time-consuming work. Thanks. But Ill tell you there has been a recent shift that suggest people are more receptive to phone calls now since the COVID-19 crisis began. Whether it's a client you haven't seen in 10 years, or a family member you wake up with every morning, the core idea behind the term 'sphere of influence' is that, by simply knowing them, you have the ability to impact them in some way. That's the only way you will be able to contact your SOI members 100 times a year. And you never know where your next lead will come from. I hope you and your family are doing well. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. Today we are going to give you a few of our best real estate email templates for Listing E-Alerts. Theyre going after the unknown. "It's an honor being nominated" - last year when I was among Inman's 100 Most Influential. If you are taking a look at the current real estate market, you will quickly realize that we are living in unprecedented times. Great blog and example. I am reaching out to let you know that I have started a new career in real estate and I need your help to get my business rolling. Now that is a good introductory letter, Marte. Oftentimes, they do need you, or they need your expertise for one thing or another. The one significant advantage to email is that it's much easier for your audience to respond to you personally (they just have to hit REPLY!) Own it! Or ask for feedback?? That is why it is important for you to pay close attention to your sphere of influence real estate agent. You might even want to use a real estate CRM. You can give them some references. They build their spheres of influence through charity and service rather than passing out business cards.. But, as I always say - with ANY prospecting technique - if it doesn't feel right to you - DON'T do it!!! If you pay special attention to the people who are most impressed with your services, you can increase your sphere of influence drastically. So take a different approach. Theres short-term business and there is this big long-term business potential. Tools like BombBomb Prompt make it easy to automate a personalized video in your email drip campaigns no fancy videographers required. However, there is always something that feels special about holding something from your mailbox. As a real estate agent, your sphere of influence (SOI) is made up of the people you are personally connected with who you have a reasonable chance of influencing with your real estate expertise. You now have a friend in real estate someone you can call with questions who wont begin bombarding you with marketing messages. Anyway, agents ask me all the time what they should write about that will inspire their SOI's to remember them FONDLY. This way, youll be able to: I really think youll find this customer service tool useful since most of my clients already do. Excellent letter, of course, Marte! It's good to hear how to get it done right. Today Im going to tell you, no. Here's a set of 3 free letters that will expand your sphere of influence when you introduce yourself to other business people in your community. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Wish I could use it but after 25 years it would look odd! And, it could still work if revised for those of us who have been in the trenches for a while, if farming a neighborhood. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. Seller leads or previous clients that youre hoping to get real estate referrals from will think, Thats all my realtor thinks of me? For brand new agents a simple Excel spreadsheet will do the job..
Comebacks For Being Called Whipped,
San Marin High School Calendar,
Signs He Doesn't Want The Baby,
Market Socialism Vs Libertarian Socialism,
Articles R